Yanomami Essay Example | Topics and Well Written Essays - 1250 words

Yanomami - Essay Example These groups of tribes are divided into more than 400 villages. The weather of the Amazon rainforest can be different by extremes of rain and scorching heat of the sun. This expects a lot of adaptability of the people of the tribe. The foods in the summer season can ripe fruits which enable the tribe to gain good diet. The plants as observed for food and herbs use are gathered by Yanomamis from the rainforests (Schwartz). Almost 3000 types of fruits have been noticed to consume by the Yanomamis. It is the main reason of behind well-being of the Yanomamis. When the rain season is noted to be on its peak, the plants start to grow with a slow pace which deprives the villagers to consume more food. The genetic or physical adaptation as noted in the Yanomamis is their combat qualities. The tribes’ men are better in combating with their enemies. Yanomamis show strength of the able men and real humans who are very strong and can adapt environmental change to the fullest. The cultural adaption of the Yanomamis is their ability to fish and hunt during the rainy weather. They also hunt the wildlife during summer. This is important because they can use the wild life for created decayed basis of their huts and keep themselves warm with the animal skins (Milliken, Albert and Gomez). The language of the Yanomami culture is housed into one family which is referred to Yanomaman. These languages have had their region in the Brazilian region to Southern Venezuela. The Yanomaman language groups include a number of languages but the most widely spoken language by the Yanomamis is Xirianian. There are several dialects which had made difficult for the tribes to follow one language. It is for this reason that there are different languages being spoken. But these tribes can easily understand the each other with the Xirianian language even if they cannot speak identically (Schwartz). The gender roles as per the definition of Yanomami culture include boys and girls. The

Marketing Management Essay Example | Topics and Well Written Essays - 500 words

Marketing Management - Essay Example One of the greatest differences between marketing to business and marketing to consumers is that B2B marketing is more dependent on relationship building, thus increasing the value of relationship and building brand identity on the basis of personal relationship. Another difference is that the target market is smaller and should be carefully identified. A marketing strategy for the business market should be developed taking into consideration multi-step buying process and longer sales cycle. In addition, while the goal of consumer marketing is to make a shopper a customer (emotional buying decisions can be made), the major aim of business marketing is to provide the business with business value – organizations, in most cases, make rather rational buying decisions. Therefore, multiple individuals within the target organization should be educated on the value of the product, because business procurement is a multi-step process. Historically, the auto industry is heavily affected by the 5 external environments (macro-level). For each of the five (social/cultural, political and legal, competitive, technological, and economic) discuss three aspects within each environment that would impact the marketing planning for the next couple of years.